Advertising media planning /

by Sissors, Jack Zanville 1919-, Sissors, Jack Zanville 1919-, Baron, Roger B.
Published 2002

Advertising media planning : [apply the latest adverting technologies : build your brand in every medium : create the right budget for each campaign] /

by Sissors, Jack Zanville 1919-, Sissors, Jack Zanville 1919-, Baron, Roger B.
Published 2010

Publicidad y comunicación integral de marca /

by O'Guinn, Thomas C., O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.
Published 2004