The why of consumption: contemporary perspectives on consumer motives, goals, and desires /

Bibliographic Details
Main Author: Ratneshwar, S. (Editor)
Other Authors: Mick, David Glen (Editor, Editor/a), Huffman, Cynthia (Editor, Editor/a)
Format: Book
Language:English
Published: London : Routledge, 2003.
Series:Routledge interpretive marketing research / edited by Stephen Brown and Barbara B. Stern ; 1)
Subjects:

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Call Number: 658.834.2
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