Fundamentos de mercadotecnia /
| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Prentice-Hall,
1991.
|
| Edition: | 2. ed. |
| Subjects: |
| Item Description: | Otros años: 1985 (Rel.Int.) ; 4. ed., 1998 (Per.Zel.) |
|---|---|
| Physical Description: | xxiii, 654 páginas : ilustraciones ; 23 cm. |
| ISBN: | 9688802263 |