In search of marketing excellence in libraries : the IFLA international marketing award /
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| Otros Autores: | , |
| Formato: | Artículo |
| Lenguaje: | English |
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| LEADER | 00758nab a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 000196225 | ||
| 003 | DLC | ||
| 005 | 20110223154928.0 | ||
| 008 | 101103c20109999cau r p r 0 1eng d | ||
| 040 | |a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica | ||
| 082 | 0 | 4 | |a H020.5 |b I-23i |2 21 |
| 100 | 1 | |a Gupta, Dinesh K. | |
| 245 | 0 | 0 | |a In search of marketing excellence in libraries : |b the IFLA international marketing award / |c Dinesh K. Gupta, Christie Koontz y Daisy McAdam |h artículo de revista |
| 310 | |a Trimestral | ||
| 650 | 0 | 4 | |a BIBLIOTECAS |
| 650 | 0 | 4 | |a COMERCIALIZACION |
| 650 | 0 | 4 | |a CALIDAD |
| 650 | 0 | 4 | |a PREMIOS |
| 773 | 0 | |t IFLA journal |g Vol. 36, no. 2 (Jun. 2010) p.176-183 | |
| 700 | 1 | |a Koontz, Christie | |
| 700 | 1 | |a McAdam, Daisy | |
| 852 | |a BFFL | ||