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00683nam a2200217 a 4500 |
| 001 |
000196243 |
| 005 |
20110224151335.0 |
| 008 |
110224s2006 r 000 0 spa d |
| 020 |
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|a 8423423875
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 082 |
0 |
4 |
|a 658.827
|b A111l
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| 100 |
1 |
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|a Aaker, David A.
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| 245 |
1 |
0 |
|a Liderazgo de marca /
|c David A. Aaker, Erich Joachimsthaler.
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| 250 |
|
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|a 1. ed.
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| 260 |
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|a Barcelona, España :
|b Deusto,
|c 2006.
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| 300 |
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|a 355 p. :
|b il. ;
|c 22 cm.
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| 490 |
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|a Coleccion lideres del management marketing
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| 650 |
0 |
4 |
|a LIDERAZGO
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| 650 |
0 |
4 |
|a MARCAS REGISTRADAS
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| 650 |
0 |
4 |
|a COMERCIALIZACION
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| 700 |
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|a Joachimsthaler, Erick
|