Comportamiento del consumidor y estrategia de marketing. /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Mc Graw-Hill,
c2006.
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| Edition: | 7. ed. |
| Subjects: |
| Physical Description: | xxiii, 577 páginas : ilustraciones ; 27 cm. |
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| ISBN: | 9789701056325 |