La revolución del marketing : la táctica dicta la estrategia /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogota :
McGraw-Hill ,
1989
|
| Subjects: |
| LEADER | 00626nam a22001811a 4500 | ||
|---|---|---|---|
| 001 | UNA01000016132 | ||
| 005 | 20120328185305.0 | ||
| 008 | 080728s1989 000 0 spa d | ||
| 020 | |a 9586000249 | ||
| 040 | |a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica | ||
| 082 | 0 | 4 | |a 658.8 |b R559r |
| 100 | 1 | |a Ries, Al | |
| 245 | 1 | 3 | |a La revolución del marketing : |b la táctica dicta la estrategia / |c Al Ries, Jack Trout , tr. Alberto Narvaéz Rozo |
| 260 | |a Bogota : |b McGraw-Hill , |c 1989 | ||
| 300 | |a 216 p. ; |c 20 cm. | ||
| 500 | |a Título original: Boton-up marketing | ||
| 650 | 0 | 4 | |a COMERCIALIZACION |
| 700 | 1 | |a Trout, Jack | |