Mercadotecnia : conceptos y aplicaciones /
| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
MacGraw-Hill ,
1982
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| Subjects: |
| Item Description: | Título original : Marketing concepts and applications |
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| Physical Description: | 724 p. : il. ; 24 cm. |
| ISBN: | 9684512791 |