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| LEADER |
00710nam a22001931a 4500 |
| 001 |
UNA01000023497 |
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20220119113525.0 |
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080728s1977 mx 000 0 spa d |
| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 082 |
0 |
4 |
|a 659.1
|b B848-i
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| 100 |
1 |
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|a Brewster, Arthur Jodson
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| 245 |
1 |
0 |
|a Introducción a la publicidad /
|c Arthur J. Brewster, Herbert Hall Palmer, Robert G. Ingraham.
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| 250 |
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|a 1a. ed.
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| 260 |
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|a México :
|b CECSA ,
|c 1977.
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| 300 |
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|a 526 p. :
|b il. ;
|c 23 cm.
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| 500 |
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|a Título original: Introduction to advertising La Biblioteca de PER.ZEL. posee la 6a.ed.,1987
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| 650 |
0 |
4 |
|a PUBLICIDAD
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| 700 |
1 |
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|a Ingraham, Robert G.
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| 700 |
1 |
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|a Palmer, Herbert Hall
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