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|a 968185909X
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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|a 658.83
|b A111-i
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|a Aaker, David A.
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|a Investigación de mercados /
|c David A. Aaker, V. Kumar, George S. Day.
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|a 4. ed.
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|a México, D.F. :
|b Limusa Wiley,
|c 2007.
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|a xivolmenes 776 páginas :
|b ilustraciones ;
|c 23 cm.
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|a La 3. ed. solo tiene dos autores: Aaker, David A. y Day, George S.
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|a ESTUDIOS DE MERCADO
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|a COMERCIALIZACION
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|a ESTADISTICA
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|a ADMINISTRACION
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|a RECOPILACION DE DATOS
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|a ANALISIS DE LA INFORMACION
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|a Day, George S.
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|a Kumar, V.
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