Mercadotecnia : conceptos y prácticas modernas /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Prentice Hall Hispanoamericana ,
1991.
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| Edition: | 3. ed. |
| Subjects: |
| Item Description: | Título original: Marketing: contemporary concepts and practices |
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| Physical Description: | xxvolmenes 822 páginas : ilustraciones ; 28 cm. |
| ISBN: | 9688801860 |