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20120328191526.0 |
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080728s1994 000 0 spa d |
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|a 9688803782
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 082 |
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|a 659.11
|b K64p
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| 100 |
1 |
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|a Kleppner, Otto,
|d 1899-1982
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| 245 |
1 |
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|a Publicidad /
|c Otto Kleppner, J. Thomas Russell, W. Ronald Lane
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| 250 |
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|a 12a. ed.
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| 260 |
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|a México :
|b Prentice-Hall ,
|c 1994
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| 300 |
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|a 865 p. :
|b il. ;
|c 28 cm.
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| 500 |
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|a Título original Kleppner's advertising procedure
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| 504 |
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|a Incluye glosario
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| 650 |
0 |
4 |
|a PUBLICIDAD
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| 650 |
0 |
4 |
|a HISTORIA
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| 650 |
0 |
4 |
|a PLANIFICACION
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| 650 |
0 |
4 |
|a MEDIOS DE COMUNICACION DE MASAS
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| 650 |
0 |
4 |
|a ASPECTOS ECONOMICOS
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| 650 |
0 |
4 |
|a ASPECTOS SOCIALES
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| 650 |
0 |
4 |
|a ADMINISTRACION
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| 650 |
0 |
4 |
|a PLANIFICACION
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| 700 |
1 |
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|a Lane, W. Ronald ; tr. Georgina Greenham del Castillo
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| 700 |
1 |
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|a Russell, J. Thomas
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