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00810nam a22002291a 4500 |
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UNA01000060946 |
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20120328191830.0 |
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080728s1998 000 0 spa d |
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|a 8475774180
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040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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0 |
4 |
|a 658.8
|b P254d
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100 |
1 |
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|a Parmerlee, David
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245 |
1 |
0 |
|a Desarrollo exitoso de las estrategias de marketing /
|c David Parmerlee
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260 |
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|a Barcelona :
|b Granica ,
|c 1998
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300 |
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|a 215 p. ;
|c 24 cm.
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|a Título original: Developing successful marketing strategies
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500 |
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|a A la cabeza de la portada: American Marketing Association
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650 |
0 |
4 |
|a COMERCIALIZACION
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650 |
0 |
4 |
|a EXITO EN LOS NEGOCIOS
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650 |
0 |
4 |
|a AUTOMATIZACION
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650 |
0 |
4 |
|a PLANIFICACION ESTRATEGICA
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700 |
1 |
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|a American Marketing Association
|