Marketing /

Bibliographic Details
Main Author: Lamb, Charles W. (autor)
Other Authors: Hair, Joseph F., 1944- (autor), McDaniel, Carl (autor)
Format: Book
Language:Spanish
Published: México : Thomson, 2008.
Edition:8. ed.
Subjects:
Description
Item Description:Título original: Marketing
Contien índice analítico.
Physical Description:xxxix, 746 páginas : ilustraciones.
ISBN:9706861998