Gerencia de marketing : estrategias y programas /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
Santafé de Bogotá :
McGraw Hill ,
c1998.
|
| Edition: | 6. ed. |
| Subjects: |
| Item Description: | Título original: Marketing management |
|---|---|
| Physical Description: | xvolmenes 470 páginas : ilustraciones, diagramas ; 24 cm. |
| Bibliography: | Incluye índice analítico |
| ISBN: | 9789586008280 |