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Marketing : enfoque América Latina /
Bibliographic Details
Main Author:
Arellano Cueva, Rolando
Format:
Book
Language:
Spanish
Published:
México :
McGraw Hill Interamericana ,
2001
Subjects:
COMERCIALIZACION
COMPORTAMIENTO
CONSUMIDORES
PRODUCTOS
EMBALAJE
COMUNICACION EN ADMINISTRACION
PRECIOS
PROMOCIÓN DE VENTAS
ESTRATEGIAS
PLANIFICACION ESTRATEGICA
Holdings
Description
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Description
Physical Description:
xxix, 575 páginas : ilustraciones ; 25 cm.
ISBN:
9701026632
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