Marketing 1x1 : cada cliente es un mercado /

Bibliographic Details
Other Authors: Gilmore, James H., 1959-, Pine, B. Joseph
Format: Book
Language:Spanish
Published: Barcelona : Norma , 2000
Subjects:
Description
Item Description:Título original: Markets of one : creating customer-unique value through mass customization
Physical Description:265 p. ; 23 cm.
ISBN:9580458278