Sistemas de información de mercadotecnia /

Bibliographic Details
Main Author: Marshall, Kimball P.
Other Authors: Pick, Roger A.
Format: Book
Language:Spanish
Published: México : Thomson , 1999
Subjects:
Description
Item Description:Título original: Marketing information systems : creating competitive advantage in the information age
Physical Description:164 p. : il. ; 25 cm.
ISBN:9687529356