Diccionario de mercadotecnia /

Bibliographic Details
Main Author: Serraf, Guy, 1930-
Format: Book
Language:Spanish
Published: México : Editorial Trillas , 2000
Edition:2a. ed.
Subjects:
Description
Item Description:Título original: Dictionnaire methodologique du marketing
Physical Description:264 p. ; 23 cm.
ISBN:968246093X