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20120328192234.0 |
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080728s2003 000 0 spa d |
| 020 |
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|a 9701000315
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 082 |
0 |
4 |
|a 658.802
|b H633c
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| 100 |
1 |
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|a Hiebing, Roman G.
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| 245 |
1 |
0 |
|a Cómo preparar el exitoso plan de mercadotecnia /
|c Roman G. Hiebing, Scott W. Cooper
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| 250 |
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|a 1a. ed.
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| 260 |
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|a México :
|b McGraw-Hill ,
|c 2003
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| 300 |
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|a xvolmenesii, 325 ;
|c 27 cm.
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| 500 |
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|a Título original: How to write a successful marketing plan
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| 650 |
0 |
4 |
|a NEGOCIOS
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| 650 |
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4 |
|a COMERCIALIZACIÓN DE SERVICIOS
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| 650 |
0 |
4 |
|a ADMINISTRACION
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| 650 |
0 |
4 |
|a MERCADO
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| 700 |
1 |
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|a Cooper, Scott W.
|