El marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales /
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| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid :
McGraw Hill Interamericana ,
1992.
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| Edition: | 1. ed. |
| Series: | McGraw-Hill de management
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| Subjects: |
| Physical Description: | volúmenesii, 308 páginas ; 23 cm. |
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| ISBN: | 8476158181 |