Marketing de abajo hacia arriba : la táctica dicta la estrategia /

Bibliographic Details
Main Author:	Ries, Al
Other Authors:	Trout, Jack
Format:	Book
Language:	Spanish
Published:	México, D. F. : McGraw-Hill , c1989
Subjects:	COMERCIALIZACION PLANIFICACION ESTRATEGICA ADMINISTRACION DE EMPRESAS

Description
Physical Description:	216 p. ; 21 cm.
ISBN:	9684225369

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