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Universidad Nacional Autónoma de Honduras
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Fundamentos de marketing de se...
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Fundamentos de marketing de servicios : conceptos, estrategias y casos /
Bibliographic Details
Main Author:
Hoffman, K. Douglas
Format:
Book
Language:
Spanish
Published:
México :
Thomson ,
2002
Edition:
2a. ed.
Subjects:
SERVICIO AL CLIENTE
CONSUMIDORES
ADMINISTRACION DE EMPRESAS
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Description
Physical Description:
xi,569 páginas : ilustraciones ; 25 cm.
ISBN:
9706862021
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