Administración de marketing : estratégias y programas /

Bibliographic Details
Main Author: Guiltiman, Joseph P.
Other Authors: Gordon W., Paul
Format: Book
Language:French
Published: Colombia : McGraw-Hill , c1994.
Edition:5 ed.
Subjects:
Description
Item Description:Título original: Marketing mangement : strategies and programs.
Physical Description:576 p. ; 24 cm.
ISBN:9586002454