Estrategia de marketing /

Bibliographic Details
Main Author: Ferrel, O. C
Other Authors: Hartline, Michael D. (autor)
Format: Book
Language:Spanish
Published: México : Cenage Learning, 2005.
Edition:3. ed.
Subjects:
Description
Item Description:Título oiginal: Marketing strategy
Physical Description:xxiii, 628 páginas : ilustraciones ; 28 cm.
ISBN:9789706864963