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Fundamentos de marketing turí...
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Fundamentos de marketing turístico /
Bibliographic Details
Other Authors:
Rey, Manuel
,
Revilla Camacho, María de loa Angeles
,
López Bonilla, Jesús
Format:
Book
Language:
Spanish
Published:
Madrid :
Síntesis,
2008.
Subjects:
TURISMO
INDUSTRIA TURISTICA
MERCADEO
OFERTA Y DEMANDA
COMERCIALIZACION
COMERCIALIZACIÓN DE SERVICIOS
CALIDAD
ESTRATEGIAS
PRECIOS
PLANIFICACION ESTRATEGICA
COMPETENCIA ECONOMICA
Holdings
Description
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Description
Physical Description:
398. p. : il. ; 23 cm.
ISBN:
9788497562096
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