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| LEADER |
00794nam a2200241 a 4500 |
| 001 |
UNA01000258714 |
| 005 |
20120810125636.0 |
| 008 |
120806t2011 cau r 000 0 eng d |
| 020 |
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|a 9781412979900
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 082 |
0 |
4 |
|a 658.8342
|b M817c
|2 21
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| 100 |
1 |
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|a Mooij, Marieke de
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| 245 |
1 |
0 |
|a Consumer behavior and culture :
|b consequences for global marketing and advertising /
|c Marieke de Mooij.
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| 250 |
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|a 2. ed.
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| 260 |
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|a Los Angeles, Calif. :
|b SAGE,
|c c2011.
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| 300 |
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|a xvolmenes 400 páginas :
|b ilustraciones ;
|c 23 cm.
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| 500 |
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|a Incluye índices
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| 650 |
0 |
4 |
|a CULTURA ORGANIZACIONAL
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| 650 |
0 |
4 |
|a PUBLICIDAD
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| 650 |
0 |
4 |
|a COMERCIALIZACION
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| 650 |
0 |
4 |
|a COMUNICACION
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| 650 |
0 |
4 |
|a CONSUMIDORES
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| 650 |
0 |
4 |
|a MOTIVACION
|