Consumer behavior and culture : consequences for global marketing and advertising /

Consumer behavior and culture : consequences for global marketing and advertising /

Bibliographic Details
Main Author: Mooij, Marieke de
Format: Book
Language:English
Published: Los Angeles, Calif. : SAGE, c2011.
Edition:2. ed.
Subjects:
CULTURA ORGANIZACIONAL
PUBLICIDAD
COMERCIALIZACION
COMUNICACION
CONSUMIDORES
MOTIVACION

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