Decision-driven marketing : good decision processes break down silos and improve performance.
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| Format: | Article |
| Language: | Spanish |
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| LEADER | 00763nab a2200217 a 4500 | ||
|---|---|---|---|
| 001 | UNA01000275313 | ||
| 003 | DLC | ||
| 005 | 20140916103733.0 | ||
| 008 | 140916c20149999cr br p r 0 1spa d | ||
| 040 | |a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica | ||
| 040 | |a SIDUNA | ||
| 082 | 0 | 4 | |a H 658 |b H339h |2 21 |
| 100 | 1 | |a Joshi, Aditya | |
| 245 | 1 | 0 | |a Decision-driven marketing |h artículo de revista |b : good decision processes break down silos and improve performance. |
| 650 | 0 | 4 | |a EMPRESAS |
| 650 | 0 | 4 | |a TOMA DE DECISIONES |
| 650 | 0 | 4 | |a CONSUMIDORES |
| 650 | 0 | 4 | |a COMERCIALIZACION |
| 700 | 1 | |a Giménez, Eduardo | |
| 773 | 0 | |t Harvard Business Review. -- |g Vol. 92, nos. 7-8 (jul.-ago. 2014) p. 65-71 | |
| 852 | |a Biblioteca Joaquín García Monge. Hemeroteca | ||