A better way to map brand strategy
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| Formato: | Artículo |
| Lenguaje: | English |
| Materias: |
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| 003 | DLC | ||
| 005 | 20200723153100.0 | ||
| 008 | 150827c20159999maubr p r 0 1eng d | ||
| 040 | |a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica | ||
| 082 | 0 | 4 | |a H 658 |b H339h |2 21 |
| 100 | 1 | |a Dawar, Niraj | |
| 245 | 1 | 2 | |a A better way to map brand strategy |h artículo de revista |
| 650 | 0 | 4 | |a MERCADO |
| 650 | 0 | 4 | |a COMERCIALIZACIÓN |
| 650 | 0 | 4 | |a VENDEDORES |
| 650 | 0 | 4 | |a CONSUMIDORES |
| 700 | 1 | |a Bagga, Charan K. | |
| 773 | 0 | |t Harvard business review. -- |g Vol. 93, no. 6 (Jun. 2015) p. 91-97 | |
| 852 | |a Biblioteca Joaquín García Monge. Hemeroteca | ||