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Marketing turístico /
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Marketing turístico /
Bibliographic Details
Main Author:
Kotler, Philip
(autor)
Other Authors:
Bowen, John T., 1948-
(autor)
,
Makens, James C.
(autor)
Format:
Book
Language:
Spanish
Published:
Madrid :
Pearson,
c2015.
Edition:
Sexta edición.
Subjects:
GESTIÓN HOTELERA
HOTELES
TURISMO
PLANIFICACION ESTRATEGICA
CONSUMIDORES
COMERCIALIZACION
VENTAS
SISTEMAS DE INFORMACION
Holdings
Description
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