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Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Hartley, Steven W. (autor), Rudelius, William (autor)
Format:	Book
Language:	Spanish
Published:	México : McGraw Hill, c2014.
Edition:	Undécima edición
Subjects:	COMERCIALIZACIÓN PERCEPCIÓN ADMINISTRACIÓN ESTRATEGIAS PUBLICIDAD CONSUMIDORES ESTUDIOS DE MERCADO

Description
Physical Description:	xvi, 714 páginas : ilustraciones a color.
ISBN:	9786071511539

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