|
|
|
|
| LEADER |
00942nam a2200301 a 4500 |
| 001 |
UNA01000292054 |
| 005 |
20180529082050.0 |
| 008 |
161116s2014 mx r 000 0 spa d |
| 020 |
|
|
|a 9786071511539
|
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
|
| 082 |
0 |
4 |
|a 658.8
|b R915m11
|2 21
|
| 100 |
1 |
|
|a Kerin, Roger A.
|
| 245 |
1 |
0 |
|a Marketing /
|c Roger A. Kerin, Steven W. Hartley, William Rudelius.
|
| 250 |
|
|
|a Undécima edición
|
| 260 |
|
|
|a México :
|b McGraw Hill,
|c c2014.
|
| 300 |
|
|
|a xvi, 714 páginas :
|b ilustraciones a color.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 650 |
0 |
4 |
|a COMERCIALIZACION
|
| 650 |
0 |
4 |
|a PERCEPCION
|
| 650 |
0 |
4 |
|a ADMINISTRACION
|
| 650 |
0 |
4 |
|a ESTRATEGIAS
|
| 650 |
0 |
4 |
|a PUBLICIDAD
|
| 650 |
0 |
4 |
|a CONSUMIDORES
|
| 650 |
0 |
4 |
|a ESTUDIOS DE MERCADO
|
| 700 |
1 |
|
|a Hartley, Steven W.
|e autor
|
| 700 |
1 |
|
|a Rudelius, William
|e autor
|