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00979nam a2200313 a 4500 |
| 001 |
UNA01000292054 |
| 005 |
20241025144230.0 |
| 008 |
161116s2014 mx r 000 0 spa d |
| 020 |
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|a 9786071511539
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 040 |
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|a SIDUNA
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| 082 |
0 |
4 |
|a 658.8
|b K39m11
|2 21
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| 100 |
1 |
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|a Kerin, Roger A.
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| 245 |
1 |
0 |
|a Marketing /
|c Roger A. Kerin, Steven W. Hartley, William Rudelius.
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| 250 |
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|a Undécima edición
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| 260 |
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|a México :
|b McGraw Hill,
|c c2014.
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| 300 |
|
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|a xvi, 714 páginas :
|b ilustraciones a color.
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| 336 |
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|a texto
|2 rdacontent
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| 337 |
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|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
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| 650 |
0 |
4 |
|a COMERCIALIZACIÓN
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| 650 |
0 |
4 |
|a PERCEPCIÓN
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| 650 |
0 |
4 |
|a ADMINISTRACIÓN
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| 650 |
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4 |
|a ESTRATEGIAS
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| 650 |
0 |
4 |
|a PUBLICIDAD
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| 650 |
0 |
4 |
|a CONSUMIDORES
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| 650 |
0 |
4 |
|a ESTUDIOS DE MERCADO
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| 700 |
1 |
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|a Hartley, Steven W.,
|e autor
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| 700 |
1 |
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|a Rudelius, William,
|e autor
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