Marketing /

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Marketing /

Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Hartley, Steven W. (autor), Rudelius, William (autor)
Format:	Book
Language:	Spanish
Published:	México : McGraw Hill, c2014.
Edition:	Undécima edición
Subjects:	COMERCIALIZACIÓN PERCEPCIÓN ADMINISTRACIÓN ESTRATEGIAS PUBLICIDAD CONSUMIDORES ESTUDIOS DE MERCADO

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