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00974nam a2200289 a 4500 |
| 001 |
UNA01000310346 |
| 005 |
20191129085228.0 |
| 008 |
191121t2017 enkao r 000 0 eng d |
| 020 |
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|a 9781292146508
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 082 |
0 |
4 |
|a 658.8
|b A735m13
|2 22
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| 100 |
1 |
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|a Armstrong, Gary,
|e autor
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| 245 |
1 |
0 |
|a Marketing :
|b an introduction /
|c Gary Armstrong, Philip Kotler with Marc O. Opresnik.
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| 250 |
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|a Thirteenth edition
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| 260 |
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|a England :
|b Pearson,
|c c2017.
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| 300 |
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|a 669 páginas :
|b ilustraciones, fotografías a color.
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| 336 |
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|a texto
|2 rdacontent
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| 337 |
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|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
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| 500 |
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|a Contiene glosario e índice.
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| 504 |
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|a Bibliografía: páginas 629-650
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| 650 |
0 |
4 |
|a COMERCIALIZACIÓN
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| 650 |
0 |
4 |
|a CONSUMIDORES
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| 650 |
0 |
4 |
|a PRODUCTOS
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| 650 |
0 |
4 |
|a REDES SOCIALES
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| 700 |
1 |
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|a Kotler, Philip,
|e autor
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| 700 |
1 |
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|a Opresnik, Marc O.,
|e autor
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