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00955nam a2200277 a 4500 |
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UNA01000315987 |
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20210319153942.0 |
| 008 |
210312s2020 xxka r 000 0 spa d |
| 020 |
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|a 9781788978538
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 082 |
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4 |
|a 658.83
|b H236h
|2 22
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| 245 |
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|a Handbook on cross-cultural marketing /
|c edited by Glen H. Brodowsky, Camille P. Schuster.
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| 260 |
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|a Cheltenham, United Kingdom :
|b Edward Elgar Publishing,
|c c2020.
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| 300 |
|
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|a xv, 284 páginas :
|b ilustraciones en blanco y negro.
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| 336 |
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|a texto
|2 rdacontent
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| 337 |
|
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|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
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| 500 |
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|a Incluye índice
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| 650 |
0 |
4 |
|a GLOBALIZACIÓN
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| 650 |
0 |
4 |
|a EMPRESAS INDUSTRIALES
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| 650 |
0 |
4 |
|a ESTUDIOS DE MERCADO
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| 655 |
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4 |
|a MANUALES
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| 650 |
0 |
4 |
|a COMERCIALIZACIÓN
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| 650 |
0 |
4 |
|a MERCADO
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| 700 |
1 |
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|a Brodowsky, Glen H.,
|e editor
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| 700 |
1 |
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|a Schuster, Camille P.,
|e editora
|