Key marketing skills : strategies, tools and techniques for marketing success /

Bibliographic Details
Main Author: Cheverton, Peter,‏ ‎ 1959- (autor)
Format: Book
Language:English
Published: [London, United Kingdom?] : Kogan Page, 2004.
Edition:2nd edition
Subjects:
Description
Physical Description:xiii, 383 páginas : ilustraciones en blanco y negro.
ISBN:9780749442989