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240205s2004 xxka r 000 0 eng d |
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|a 9780749442989
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 082 |
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|a 658.8
|b C527k2
|2 22
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| 100 |
1 |
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|a Cheverton, Peter,
|d 1959- ,
|e autor
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| 245 |
1 |
0 |
|a Key marketing skills :
|b strategies, tools and techniques for marketing success /
|c Peter Cheverton.
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| 250 |
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|a 2nd edition
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| 260 |
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|a [London, United Kingdom?] :
|b Kogan Page,
|c 2004.
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| 300 |
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|a xiii, 383 páginas :
|b ilustraciones en blanco y negro.
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| 336 |
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|a texto
|2 rdacontent
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| 337 |
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|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
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| 650 |
0 |
4 |
|a MERCADO
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| 650 |
0 |
4 |
|a ESTRATEGIAS
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| 650 |
0 |
4 |
|a COMERCIALIZACIÓN
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| 650 |
0 |
4 |
|a PLANIFICACIÓN ESTRATÉGICA
|