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Comportamiento del consumidor...
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Comportamiento del consumidor : construyendo estrategias de marketing /
Bibliographic Details
Main Author:
Hawkins, Del I.
Other Authors:
Best, Roger J. II.Coney, Kenneth A.
Format:
Book
Language:
Spanish
Published:
México :
McGraw Hill,
2004.
Edition:
2
Subjects:
Consumidores
Estrategia de mercadeo
Administración de Empresas.
libros
Holdings
Description
Table of Contents
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Table of Contents:
Apéndices, Índice de nombres, Índice de casos, Índice analítico
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