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MARKETING : UN ENFOQUE GLOBAL /
Bibliographic Details
Main Author:
McCARTHY, E. JEROME
Other Authors:
PERREAULT, WILLIAM D
(COAUT. .)
Format:
Book
Published:
MEXICO :
McGRAW-HILL,
2000.
Edition:
13
Subjects:
MERCADOTECNIA
ESTRATEGIA
VENTAS
ETICA
CONSUMIDOR
libros
Holdings
Description
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Staff View
Description
Physical Description:
797 p.
ISBN:
9701029082
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