If you can`t beat them, let them join : the development of strategies to foster consumers` co-creative practices.

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If you can`t beat them, let them join : the development of strategies to foster consumers` co-creative practices.

Detalles Bibliográficos
Autor principal:	Nuttavuthisit, Krittinee
Formato:	Artículo
Lenguaje:	Spanish
Materias:	Estrategia comercial Compradores Consumismo Cooperación comercial Mercadeo inteligente Artículos de revista

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