SLOWING THE ADOPTION AND DIFFUSION PROCESS TO ENHANCE BRAND REPOSITIONING : THE CONSUMER DRIVEN REPOSITIONING OF DUNLOP VOLLEY.
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| Formato: | Artículo |
| Lenguaje: | Spanish |
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| 100 | 1 | |a BEVERLAND, MICHAEL | |
| 245 | 1 | 0 | |a SLOWING THE ADOPTION AND DIFFUSION PROCESS TO ENHANCE BRAND REPOSITIONING : |b THE CONSUMER DRIVEN REPOSITIONING OF DUNLOP VOLLEY. |
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| 655 | 4 | |a Artículos de revista | |
| 700 | 1 | |a EWING, MICHAEL | |
| 773 | 1 | |t BUSINESS HORIZONS. |g Volumen 48, número 5 (September /October, 2005), página 385 | |
| 905 | |a BJFF_ANA | ||