HOW SOCIAL-CAUSE MARKETING AFFECTS CONSUMER PERCEPTIONS.

Bibliographic Details
Main Author:	BLOOM, PAUL N.
Other Authors:	BASURTO MEZA, CARLOS E., HOEFFLER, STEVE, LANE KELLER, KEVIN
Format:	Article
Language:	Spanish
Subjects:	CONSUMIDORES PERCEPCION GERENCIA COMERCIALIZACION PSICOANALISIS MERCADEO SOCIAL Artículos de revista

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