INVESTIGATING LARGE SCALE SPONSORSHIP RELATIONSHIPS AS CO MARKETING ALLIANCES.
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| Formato: | Artículo |
| Lenguaje: | Spanish |
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| 245 | 1 | 0 | |a INVESTIGATING LARGE SCALE SPONSORSHIP RELATIONSHIPS AS CO MARKETING ALLIANCES. |
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| 773 | 1 | |t BUSINESS HORIZONS. |g Volumen 48, número 1 (January/February, 2005), páginas 55-62 | |
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