When customers get clever : managerial approaches to dealing with creative consumers.
Autor principal: | Berthon, Pierre R. |
---|---|
Otros Autores: | Kates, Steven M., McCarthy, Ian, Pitt, Leyland F. |
Formato: | Artículo |
Lenguaje: | Spanish |
Materias: |
Ejemplares similares
-
Maximizing customer value via mass customized e-consumer services.
por: Grenci, Richard T. -
Choosing the right customer : the first step in a winning strategy /
por: Simons, Robert -
The age of customer capitalism.
por: Martin, Roger -
When marketing is strategy /
por: Dawar, Niraj -
Is your company as customer-focused as you think? /
por: Barwise, Patrick