When customers get clever : managerial approaches to dealing with creative consumers.

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When customers get clever : managerial approaches to dealing with creative consumers.

Bibliographic Details
Main Author:	Berthon, Pierre R.
Other Authors:	Kates, Steven M., McCarthy, Ian, Pitt, Leyland F.
Format:	Article
Language:	Spanish
Subjects:	Clientes Posturas Estrategia Diagnostico Creatividad Consumidores Conocimiento Artículos de revista

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