When customers get clever : managerial approaches to dealing with creative consumers.

When customers get clever : managerial approaches to dealing with creative consumers.

Bibliographic Details
Main Author: Berthon, Pierre R.
Other Authors: Kates, Steven M., McCarthy, Ian, Pitt, Leyland F.
Format: Article
Language:Spanish
Subjects:
Clientes
Posturas
Estrategia
Diagnostico
Creatividad
Consumidores
Conocimiento
Artículos de revista

Sistema de Bibliotecas del Tecnológico de Costa Rica

Holdings details from Sistema de Bibliotecas del Tecnológico de Costa Rica
Copy Available

Similar Items