Multichannel marketing : Mindset and program development.

Bibliographic Details
Main Author:	Weinberg, Bruce D.
Other Authors:	Guinan, Patricia J., Parise, Salvatore
Format:	Article
Language:	Spanish
Subjects:	Integración Compras Empresas Consumidores Compradores Tiendas Teléfonos Internet Marketing Artículos de revista

Holdings details from Sistema de Bibliotecas del Tecnológico de Costa Rica
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