The employee brand : Is yours an all-star ?.
Autor principal: | Mangold, W. Glynn |
---|---|
Otros Autores: | Jeanquart Miles, Sandra |
Formato: | Artículo |
Lenguaje: | Spanish |
Materias: |
Ejemplares similares
-
Emotional branding : the new paradigm for connecting brands to people /
por: Gobé, Marc, et al.
Publicado: (2001) -
Building a strong services brand : lessons from Mayo Clinic.
por: Berry, Leonard L. -
Lean branding : creating dynamic brands to generate conversion /
por: Busche, Laura
Publicado: (2014) -
Lo que "marcan" las marcas : una aproximación socio-histórica al consumo de marcas = What do the brands "mark out": a socio-historical approach to consumption of brands /
por: Barneta Viñas, Marc, et al. -
How far can luxury brands travel? Avoiding the pitfals of luxury brand extension.
por: Reddy, Mergen